Jax Beach Deck The Chairs (JBDTC) was created to fill a void during the Beaches Winter holiday season. In 2012, Jacksonville Beach went without Christmas lights in the downtown public space. Residents and business challenged public leaders to activate the space.
In 2015, People Magazine discovered JBDTC and placed us in their web article Fifty Most Unusual Holiday Traditions Across America. Following the 2015 national exposure, JBDTC regularly lands on “Top Holiday Display Lists” such as Fox News web story, Insider, Coastal Living, USA Today, and Weather Channel stories including a live interview with JBDTC exhibitor, Anne Marie Moquin, Founder, Beaches Go Green.
In 2023, Deck The Chairs introduced the Student Chair Decorating Challenge engaging student creative participation from across north east Florida. The Challenge was held at two locations — downtown Jacksonville at James Weldon Johnson Park and the Seawalk Pavilion in Jacksonville Beach. Eighteen programs participated in decorating lifeguard chairs incorporating a “Unity in Jacksonville” theme. Each student team received a $500 stipend to assist with material costs.
Major Economic Benefit for Beaches
DTC fills the Jacksonville Beach downtown public park space with thousands of visitors every holiday. JBDTC is a proud tradition that residents joyfully share with family and friends visiting during the season. Local business owners know JBDTC will help them help finish their year strong. See 2018 Gator Bowl Pep Rally